Whether you open a sporting goods store for pleasure or profit, you probably have a typical customer. Clients can range from avid sports enthusiasts to recreational athletes. They can also be complete beginners. While the average shopper is probably not an athlete, they may be looking for a gift for a friend who is an athlete. Other customers may be looking for sports fashion items known as athleisure. If you are selling new equipment, you will probably need employees with sales experience as well as a good knowledge of the sport and its products.
The success of a sporting goods store depends on how well it serves the community. The number of sporting goods stores has been declining steadily over the last few years, but independent outlets must stand out with exceptional service. For example, a sports store may offer rental or repair services for any equipment and clothing on display. If you want to be successful at running a sporting goods store, you need to understand the demand in your area. For example, a sports shop in the countryside is likely to have a lower proportion of local attendees than a city.
A sporting goods store should consider the location and type of goods it sells. For example, a specialist retailer may want to set up a branch outside the city centre. This will keep the store largely focused on a niche market and will not be subject to through-trade. A retailer specializing in leisure sportswear typically requires premises close to a major shopping area. The location of the sporting goods store will depend on the popularity of the particular sport.